More Than Just Another Underwear Store


Stanley Burton is more than just another underwear store, we are the first Australian LGBTQI underwear retailer to proactively empower cultural diversity, age inclusion and body positivity.  We set ourselves apart by embracing everyone’s differences without presenting a stereotypical body and identity that excludes people in the LGBTQI community.  

We offer opportunities for the underrepresented people to have visibility through various content driven platforms.  Stanley Burton is owned and managed by two Asians - Burton is a hair, makeup and beauty specialist with over 15 years experience in the fashion, beauty, film and education industry.  Ed is a commercial photographer and content strategist who has years of mentoring experiences for Melbourne University, providing guidance for Arts graduates to see their full potential.

Change is progress and it needs to be done with authenticity and sensitivity. We are connecting real people, starting conversations and strengthening allies, because we cannot do this alone.



Burton is an award winning makeup artist and beauty therapist who has been working in the fashion film and tv industry since 2004. Having lead teams backstage at fashion shows and behind the lens of cameras both still and motion, he has seen first hand people mindset when it comes to body image and the perception of beauty; proliferate in the LGBTQI+ community

Working with Ed on Stanley Burton is about shedding the stigma of beauty and encourage everybody to embrace their body while Burton embraces his own body image. His belief is that with the right pair of underwear, it can give you confidence and self esteem; feelings of stimulation, dominance and submissiveness; a cheeky surprise or secret only you know, all while going about your daily life.

Being part of the LGBTQI+ community and of Chinese heritage, it is important to empower diversity and inclusivity through body positivity, fighting ageism and embracing ethnicity. Steering away from mainstream image of the ‘underwear model’.


Ed Chiu Self Portrait

British Hong Kong born, but raised in Melbourne from the age of 8, I took for granted a lot of things that I had the privilege to experience in the late 80s, Asians were extremely rare in the eastern suburbs of Melbourne, other kids found me fascinating.   It was only later in life that the society's disregard for inclusion became more prominent. 

I witnessed social intolerance and people being treated unfairly. Has the world gone backwards? Or are we just beginning to open our eyes and I am seeing the world clearly for the first time.   

Formerly the content creator for Dailyjocks in the midst of the pandemic, I walked in with 18 years of experience in Ecommerce at some of Australia's biggest enterprise online store - Peter's of Kensington,,, GraysOnline. I was able to shift the dynamic of social awareness with diversity and inclusion for a hot minute at DailyJocks.  During the 5 months stint, I reached out to a diverse group of influencers to promote the local brand and for the first time my initiation opened more doors than ever before. I put marginalised groups into the picture: twinks, inter-racial couples, diverse racial groups and guys who don’t necessarily have 6 packs and also not just white muscle men.  Their social media platforms suddenly had more colours with more empowering conversations - for a hot minute.

Over the past 15 years I have also contributed to the LGBTQI community as a men photographer by encouraging guys to have more self confident being in front of camera.  It is not easy for majority of the population because we have insecurities, it is my job to give them that extra boosts. Words can be powerful when you know how to use them to connect. 

Perhaps it is in my nature to rock the boat and shake the system but how can you change the world by being basic? I have set my eyes on making changes for the underwear industry, at least in Australia.

My mantra in life 'Never ask for permission when something should be classed as equal'. 

You will hear a lot about my opinion in our columns and feel free to reach out to us at our Instagram.