For over a decade, ANDREW CHRISTIAN has set the standard for innovative men’s underwear. Known for collections like Almost Naked and Show-It, each piece is designed with cutting-edge technology to enhance comfort and performance. From hang-free designs to push-up support, Andrew Christian offers something for everyone—whether it's maximizing natural comfort or boosting your confidence. Discover why this brand is a game-changer in men’s fashion and experience the next level of underwear technology.

This isn't your average underwear that's been hiding in the back of your wardrobe. Founded in Colombia in 2019, ALEXX is a hot men's underwear and fetishwear brand. They are bold, inventive, and designed to make a statement.

Designed and manufactured in Greece from high quality textiles, designer Christos Bibitsos delivers a new experience in men’s underwear fashion with 'The Way of Life.' Respecting diversity MODUS VIVENDI creates unique collections of underwear, swimwear and athleisure with its own distinctive character, all designed in spectacular patterns and colors of outstanding beauty.

Giving men more than just a flashy selection of basics and undergarments, SKULL & BONES wanted to create a line that focuses on beautiful prints, would treat each individual pair as a work of art, and would maintain the luxurious quality that men have come to expect. Obsessively focus on the construction and design of their products, Skull & Bones ties luxury and excitement together for adult men.

Fascinated by the world of parties, night life and entertainment, TOF Paris has embraced the codes of Fetish styles and taken their innovation to the dance floor! Materials and sexy cuts that turn on the heat, their attention to detail makes all the difference to their handmade French manufacturing expertise.

Founded in the UK after spotting a gap in the industry, LURE remains committed to their 3 key principles: Style, Fit & Comfort - crafting each piece with care and attention to detail, ensuring maximum comfort and durability.

The brand's motto, “Be Yourself. Be Lured”, encourages men to break free from societal norms and embrace their unique style and personality.

Born in the early days of sports and fetish-wear, BARCODE BERLIN was one of the first innovative designers at a time when nobody could imagine the combination of a harness and backless underwear paired with football socks and a wresting suit. Now they have become part of a global lifestyle trend for freedom, tolerance, fantasy, travel, sports, circuit and the everyday man. 

Locally designed in Sydney, MARCUSE challenges traditional men's underwear design, offering exclusivity whilst catering for all personalities and tastes. Focusing on the importance of looking stylish and feeling comfortable in a quality product, they believe that these are the best designer men's underwear that money can buy with designs to exceed your expectations and enhance your wearing experience.

Embracing love, celebrating friendship and elevating style - SVEN NORDIN's minimalism is designed for every man and every activity throughout the day. Embodying sensual style and functionality from fitness to daily use, each piece is easy on the eyes and feels even sexier on your body. In the end, that's all that matters.