Raise Your Standards on DNA Magazine

DNA offered its partners to advertise their underwear brands and retailers during the Christmas period, we decided to put Alexx Underwear on the banners. 

We launched Alexx Underwear Sports Collection back in October but didn’t have much visibility, so we took this opportunity to throw it out in the open.

We repurposed the assets that we designed for our EDM, so we already had the assets ready.  For the DNA banners, we boosted the ad with a strong message ‘Raise Your Standards’ to empower consumers to support the brands that support them.